All about Hyaluronic Acid

What is hyaluronic acid?

Hyaluronic acid is an ingredient found naturally throughout the body, in our skin and tissues. It's a natural humectant, which means it's able to attract moisture and retain it. It's important for cushioning joints, as well as keeping your skin hydrated and plump!

Why we love hyaluronic acid

It's deeply hydrating. Did you know that hyaluronic acid is able to hold up to 1000x its weight in moisture? It attracts water molecules, then binds them to collagen for a hydrating effect that lasts all day!

Skin barrier friendly! Hyaluronic acid can help to maintain a healthy and strong acid mantle, as it creates a protective layer over the skin that also reduces moisture loss!

Skin-plumping. Because of its ability to hold so much moisture, it also gives skin a plumping effect, diminishing fine lines and wrinkles while giving you a fresh glow.

NEW Brightening Hyaluronic Serum

This re-mastered serum delivers intense hydration, plumping and smoothing away fine lines. Beautiful and brightening it unifies and illuminates your complexion.

Also find this hero ingredient in these bestselling products

Intense Overnight Mask. Treat your skin with this award-winning comforting, cocooning mask to ease signs of fatigue, smooth fine lines and brighten skin overnight. This mask recently featured in Harper's Bazaar's '12 Best Night Creams.'

Super Seed Serum. A bestselling serum formulated with powerful peptides to help boost and support the skin's microbiome. See what one of our customers says about this nourishing serum.

Super Seed Nutrient Cream. Delivers fragrance-free soothing, nourishing and protective care for sensitive and dry skin. Read what editor Cameron Tewson thinks about this cream, here.